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BSNL presents India’s first integrated Mobile Advertising Service that brings advertisements of
various products & services of your choice to your mobile. Registering for Mobile advertisement
service and receiving advertisements may also get you extra talk time/gratification.
So why wait! Go for -
• Ads according to your preferences
• Ads as per your convenient time
• Ads through your favourite channel (voice, SMS, GPRS/WAP etc.)

and……..Enjoy the Ads and also earn extra talk time/gratification.

The Mobile advertisement services are now launched in All four zones of BSNL i.e. West, South
East and North
 
Register for Mobile Ad Services
BSNL subscriber can register for Mob Ad services on IVR by calling the toll free number 51235 or by logging onto http://AdSeKamao.bsnl.in from their mobile phone.
The registration allows subscribers to create their profile and preferences and helps subscribers to choose from various Ad delivery channels of BSNL. Ads will be served to subscribers depending on their preference and convenience. At the time of registration their consent will be taken to serve subscribers
2 SMS or 2 MMS or 2 WAP Push Ads and 2 Voice-out-dial Ads per day. Subscribers can also request for additional Ad services delivered through other channels.
BSNL may also give subscribers some FREE TALK TIME for registration and receiving Ads.
For details log on to http://AdSeKamao.bsnl.in
There is a 4-step registration process:
1. Personal Details: This opens the registration page where subscribers enter the personal details like their Gender, Age Range, Marital Status and their Employment Status etc.

2. Area of Interest: Subscribers can select their area of interest and the time slot in which subscribers want BSNL to send Ads.

3. Service Selected: Subscribers can select any or all services

4. Consent to terms & conditions: Subscribers will have to agree to terms & conditions for this service, available on WAP site
Registration/De-registration on Voice
Subscribers have to dial short code 51235 & they will get the welcome message. Subscribers will also be given an option to select the language. After that subscribers will have two options; they can subscribe for Mob Ad Services by pressing 1 or they can unsubscribe from this service by pressing 2. CALL to IVR short code 51235 is absolutely FREE.
Registration/De-registration on WAP
Registration/De-registration can be done at 'AdSeKamao.bsnl.in where browsing is FREE. On the WAP site http://AdSeKamao.bsnl.in select the link Register/De-register.

Mobile Ad Channels
At present Mobile advertisements will be served through Missed Call Notification, Push SMS, Voice calls, Idle Screen & WAP banners. Later on more channels like MMS & PRBT etc. will be added.

Idle Screen
If the phone is idle for sometime and subscribers are on the phone's main screen, they can view various advertisements. These Ads keep on scrolling until the phone is put to use. To see the details of the scrolling Ads, subscribers have to press the PEN key of their phone. When subscribers press any key of the handset the advertisement will seize to display. To use this service registered subscribers need to download the Idle Screen application by logging on to http://AdSeKamao.bsnl.in. Upto 10 ads will be sent through data connectivity to subscriber’s phone in a day. The Ads may be refreshed on daily basis. Subscribers will not be charged for data down loads for these Ads. Nokia Symbian handsets support Idle Screen Application. Detailed list of handsets supporting Idle Screen is available on AdSeKamao WAP site. Downloading this application is absolutely FREE.

Wap Portal
Banner is the medium of Advertising on WAP.
Subscribers can get the banner Ads on the home page of WAP site http://AdSeKamao.bsnl.in. GPRS connectivity is required for accessing the WAP site.
There are two types of Banners:
Clickable and Non-clickable banners.
Clickable banners are those which will take the user to another WAP page where further details of the advertisement is displayed.
Non-clickable or static banners are those which display the whole advertising information in the banner itself.

Missed Call Notification
Subscriber who are availing Missed Call Notification (MCN) service may be provided Ads in MCN Text Ads are provided after the Missed Call Notification Message. However there is no gratification for receiving Ads in MCN.